A Guide to Building Warm LinkedIn Connections

Why shifting your perspective can transform how you connect—and lead to opportunities you never imagined.

Building meaningful connections on LinkedIn doesn’t have to feel like shouting into the void. After plenty of trial and error, I’ve found an approach that turns cold outreach into genuinely productive conversations—without awkwardness or ghosting.

But let’s pause for a moment.

What About the Direct Approach?

Some people believe LinkedIn is purely a professional space where you should cut to the chase: state what you want and move on. They argue that keeping it direct and transactional saves everyone time.

And hey, sometimes that works.

But in my experience, a purely transactional mindset leads to missed opportunities. Relationships built on trust and genuine interest go further than a cold pitch. It’s the difference between someone responding reluctantly and being excited to connect with you.

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If you’re open to trying a different approach, here’s what’s worked for me:

1. Start with Them (Not You)

Instead of leading with “I, I, I,” focus on the other person. Mention something you admire about their work, a recent project they’ve shared, or a post that caught your attention. This instantly shows you care about them and their expertise—not just what you want.

Example:
“Hi [Name], I came across your post on [specific topic] and really admired your perspective. It’s rare to see that kind of clarity, and it got me thinking about [related topic].”

This slight shift makes a big difference.

2. Introduce Yourself—Briefly and Genuinely

Share who you are and why you’re reaching out, but keep it short and authentic. Avoid language that sounds like a sales pitch. People connect with people, not robots.

Example:
“I’m [Your Name], a [your role] working on [specific area]. Your insights have been incredibly relevant to me, and I’d love to explore your thoughts further.”

3. Make a Simple Ask (and Offer Value)

People are busy, so be clear about why you’re reaching out. Do you want advice, a quick call, or feedback? Make your ask simple and respectful, and—if possible—offer something in return. Even if it’s just your willingness to help or collaborate, it shows you value their time.

Example:
“Would you have 15 minutes for a quick chat? I’d love to hear your advice on [specific challenge]. If there’s anything I can do to help you in return, I’m happy to.”

4. Reduce Friction: Make It Easy to Say Yes

Have a direct calendar link ready (tools like Calendly are great), or suggest a couple of specific times. This shows you respect their time and makes it effortless for them to respond.

Example:
“If you find this interesting, I’d love to chat further. Please feel free to book a time that works best for you using this link: [LINK].”

5. Ask Thoughtful Questions and Listen

When the conversation starts, don’t dominate it. Ask open-ended questions that show genuine curiosity. Listen to their perspective and look for ways to help them.

Example question:
“What inspired you to focus on [specific field/project]? I’d love to hear more about your journey.”

My Experience So Far

I used to make the mistake of focusing too much on myself in outreach messages—what I wanted, why I was reaching out, and what I hoped to gain. Unsurprisingly, I rarely got replies.

Once I flipped the focus, everything changed. By showing genuine interest in others, I’ve connected with people I thought were out of reach. These conversations have led to valuable insights, opportunities, and even friendships.

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What You Can Do Today

If you’re working on an early-stage company, need guidance on technology decisions, or want to explore new ideas, give this approach a shot. And if you’d like to connect with me, feel free to send a message. Just show who you are and what you’re curious about—we’ll take it from there.

Remember: LinkedIn isn’t just about making transactions. It’s about building real, meaningful connections. And in today’s world, that’s more valuable than ever.

What’s your go-to strategy for LinkedIn outreach? Let me know in the comments—I’d love to hear what’s working for you.